Thinking about setting up a DAM system? check-AMredjpg
Consider the following points:

What assets are you looking to store:
Photographs
Text documents
Video
Audio
Graphics
Website pages

Who will supply your assets:
Marketing department
Communications department
Internal or external photographers or graphic designers
Administration departments

Who will use your assets:
Marketing department
Communications department
Internal or external graphic designers
Administration departments
External clients

Will your assets be:
Born-digital like photographs or graphics or word processing documents
Scanned from paper or printed material
Dynamic assets that change or have different versions like wiki pages or website pages

Why do you want or need a DAM:
Preservation of assets that are deteriorating
Use, reuse or track assets for business purposes like licensing or advertising
Make your assets easier to search for or find
Post to the web for public viewing

How will your staff support the DAM:
Digitization (scanning) of paper contributions
Weeding of all materials
Administrative tasks like user registration and communications
Migration of digital objects
Quality control of metadata
Maintenance and upgrading of hardware and software
Completing everyday tasks like archiving, cataloging