www.archi-media.ca – Tammy Moorse

Archimedia’s Digital Asset Management Workshop

Colin Rowe and Tammy Moorse offered both presentations and open questions and answer sessions to those who attended Archimedia’s Digital Asset Management workshop on October 28, 2014.

Topics covered included:

organizing current inventories of digital assets
strategies for properly naming files and folder structures
strategies for organizing model and talent releases effectively
non-destructive editing techniques for current inventories of assets, […]

By Tammy Moorse|November 24th, 2014|blog post|Comments Off

My Text Assets Don’t Need A Controlled Vocabulary!

Ever searched for a text asset, an MS Word file, Illustrator or Quark file and was unable to find it, but you KNEW it was there?

Were you using the wrong words? (Probably)

Say you were looking for a document related to the local sports team like the Ottawa RedBlacks football team. What if the document […]

By Tammy Moorse|October 7th, 2014|blog post|Comments Off

Video Archiving & DAM

We’d like to think that archiving video is exactly like archiving photographs. A title, some keywords, basic rights information and you are DONE!

Video, because it is not a static image, needs more than just keywords to get across what it contains. A shot list or markers for points of interest, places or people are needed […]

By Tammy Moorse|September 30th, 2014|blog post, Tips|Comments Off

Already Buzzing. What Do I Do?

So what are your options when your digital assets already have metadata that contains buzzwords?

If buzzwords are to be avoided what can be done with the asset included in this post?
It has the term Biofuels included in the title. The term biofuel is still a new term and may be supplanted in the future by […]

By Tammy Moorse|September 23rd, 2014|Archives, blog post|Comments Off

Working Without Buzzwords

When creating metadata like titles, descriptions, keywords or tags, it is best to avoid jargon and buzzwords. Keep it factual and use terminology that won’t change too much over time.
Buzzwords are often fashionable terms that fall out of favour or are neologisms, which are terms or phrases which are entering the language which have not […]

By Tammy Moorse|September 16th, 2014|blog post, Tips|Comments Off

Advantages of Web or Cloud Based DAMs

If you are considering a hosted digital asset management solution, whether it is cloud-based or web-based, a provider like Archimedia offers many advantages:

We purchase and upgrades the DAM database and server software. You as the client pay for the licenses for the computers or users that you have.
We manage all the server issues. We troubleshoot […]

By Tammy Moorse|September 9th, 2014|blog post|Comments Off

Archimedia offers Introductory DAM Workshop

Feeling overwhelmed by your ballooning inventory of images, videos, logos, design files and documents? Our Ottawa workshop on October 28, 2014, will show you how to take control—and save time and money. Find out how to organize your model and talent releases, properly name files and folders, create useful metadata and more, and learn about […]

By Tammy Moorse|August 20th, 2014|blog post|Comments Off

Rights Management and DAM

How do I give proper credit to the photographer of this shoot?
What do you mean we can’t use those photos yet?
Why do I have to pay to use these again?
These are common questions regarding rights management that a good digital asset management system can help negotiate and organize.

Your DAM should:

allow you to control when an […]

By Tammy Moorse|August 12th, 2014|Archives, blog post|Comments Off

Achieving Good Digital Asset Reuse:

One of the key reasons for deploying a digital asset management system is to reuse assets that were created for and by your organization. Reuse of an asset in only one additional project is not cost effective.
To get effective reuse out of assets:

For the most part, you want your assets to be used not just […]

By Tammy Moorse|July 29th, 2014|Archives, blog post|Comments Off

Effective Search Techniques – Other Strategies

Different Types of Searching:
Many databases offer controlled vocabulary or a standardized vocabulary. This is where a preferred word or keyword is used for describing and searching words and concepts. These words are selected for controlled vocabularies by specialists and they directly related to the subjects contained in the database’s collection.

Using words that describe what you […]

By Tammy Moorse|July 22nd, 2014|Archives, blog post|Comments Off

About Tammy Moorse